A doll to help children fall asleep has quickly become the most in-demand toy on the market for parents globally, with the first 5000 dolls selling out immediately.
With a waiting list months long, and bidding wars seeing parents pay up to $350 to get their hands on one, the Lulla doll is making the dream of a decent night’s sleep a reality.

Created by an Icelandic mum who studied psychology, the sleep companion simulates a mother’s heartbeat and steady breathing at the push of a button, using a voice recording of a yoga teacher. These features resemble being snuggled up next to mum in bed, which in turn, helps babies fall asleep faster – and stay asleep.

“When babies feel more stable and calm, it helps them to fall asleep and stay asleep for longer at a time.”  Designer Eyrún Eggertsdóttir told The Huffington Post UK.”[Research] also suggests that closeness and co-sleeping can reduce the chances of sleep apnea.”

Despite the slight criticism of sounding like Darth Vader, the Lulla doll seems to actually work! Inspired by research on kangaroo care, it’s already received a number of awards, as well as rave reviews from parents around the world, including New Zealand blogger Emily who wonders “How did I ever live without this doll?”

(Photo: indiegogo.com)

Interestingly, the super-soft doll was specially designed to be gender and race neutral, and can easily absorb the scent of parents if they keep it close to their skin, adding extra comfort for their child.

Check out the video below of Eggertsdóttir discussing the inspiration and production of the sleep-inducing doll:

The Lulla doll, which comes with batteries that last up to 80-120 hours, also includes a gorgeous cotton bag, plus it’s machine washable and hypoallergenic.

You can read reviews, FAQs and preorder a doll here.